Emotions and political identity predict public acceptance of urban deer management

Abstract

Addressing public preferences can enhance wildlife management effectiveness and reduce backlash. We conducted novel research on public acceptance of wildlife management by accounting for the role of underexplored drivers including emotion and political identity across an urban-to-rural gradient. Using data from a 2022 survey about white-tailed deer ( Odocoileus virginianus ) in Durham County, North Carolina, we analyzed drivers of acceptance for three management strategies: passive management, lethal management by hunting, and lethal management by professionals. Support for deer management varied across the urban-to-rural gradient, as rural residents favored hunting but were less supportive of passive management compared to urban and suburban residents. Emotions and general attitudes toward deer were the strongest predictors of management acceptance. Support for passive management was higher among residents with more positive emotions toward deer, whereas support for lethal strategies was higher among those with more negative emotions. Additionally, political identity emerged as a complex yet influential factor in shaping support for lethal management. Conservative respondents exhibited a higher acceptance of hunting, whereas liberal respondents exhibited a higher acceptance of professional sharpshooting. Collectively, our results demonstrate the ways in which emotions, politics, and other socio-demographic factors interact to influence public support for deer management across the urban–rural gradient. When direct experience with wildlife is lacking (e.g., in urban areas), emotions may act as heuristic guides that shape preferences. Managers aiming to increase deer management acceptability could integrate insights about emotional, political, and demographic drivers of public management support in communication efforts, potentially rendering urban deer management more effective.